The visibility of political discourse on the internet

Publication date:
12/2012
Author:
Yanko Moyano Díaz
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The visibility of political discourse on the Internet is a subject that is widely commented upon, given that the amount of information now in circulation has reached a volume that is becoming increasingly hard to encompass. In recent years, the speed at which this volume has grown has accelerated significantly (Hall, 2011), in a trend that is now beginning to generate concern. This growth is partly linked with the incorporation of technological innovations that have increased the mass media’s capacity to produce and disseminate content. The same institutions that were already well positioned in the "information market" have managed to take advantage of the growth in Internet use, for instance, and have replicated or transferred their habitual contents into the virtual world. In other words, radio stations, television channels, magazines and newspapers have adapted to the technological innovations, and as a result they have extended their presence into new spaces in everyday life. Certain similar institutions (albeit with less capital) have also benefited from the extended use of the Net (Iam referring to benefits such as the reduction in the price of publishing technologies and the simplification of dissemination operations over the WWW), though these benefits do not seem to have been sufficient to achieve a balance, as the proportion of attention they receive as compared to larger communication media has not altered significantly.