The objective of this study, the first of this kind to be done in Morocco, is to contribute to the creation of constructive communication between Morocco and Spain, beginning with an identification of the most pertinent dimensions of the Moroccan view of Spain and the Spaniards. This work has a first part which is theoretical and situates the “Other” in the Moroccan perspective through their memory, imaginary and mass media. It is a shared, individual or collective memory, with happy moments and disasters, which condition attitudes or political influences. The second part deals with the results of surveys carried out on a sample of 1031 people who represent different social classes and all of the regions of Morocco. This part is followed by a set of testimonies from some Moroccan figures, who form part of the surveyed group. This book aims, therefore, to reveal the essential characteristics of the Moroccan view of their neighbours and the cultural, social, economic and political consequences that all of this entails. In this sense, it aims to be an initial contribution to this topic and thus cover the gap that exists in regards to studies of this type. These new works will aid in understanding new realities, many of which are still constructed on the basis of old stereotypes and prejudices.

Noureddine Affaya is a lecturer in Philosophy at the Mohammed V University in Rabat-Agdal, member of the Moroccan High Council of Audio Visual Communication and President of the Association for Research on Intercultural Communication. He has published several books, especially in Arabic, which have been translated into other languages: Occident en el pensament àrab modern (a bilingual Arab-Catalan edition, Ediciones CIDOB, 1994), L’occident dans l’imaginaire arabe (Toubkal, 1997), Het Westen en de Islam: Bedrieglijke beelde of echte culturele uitwisseling? (Noord-Zuid, Amsterdam, 2000) and Il Mediterraneo: figure e incontri (Jaca Book, 2005).

Driss Guerraoui is a lecturer in Economics at the Mohammed V University in Rabat-Agdal, advisor to the Prime Minister, President of the Association for Studies and Research for Development, and member of the International Association for Scientific Studies of the Population and the Association for Research on Intercultural Communication, among other entities. He has published several books, the most recent of which are: Les grands défis économiques de la Méditerranée (Italian trans. 1999, Spanish trans. 2000) and L’intelligence économique, problèmes et interrogations (2005).

ISBN: 978-84-87072-58-1

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